IN THE NEWS
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IN THE NEWS ★
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Live Sector: Women in Music 2025
New York-based event producer and brand partnership company BCL Entertainment capped off 2024 with purpose.
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Bettie Levy Has Entered the Chat
Boardroom sits down with the music industry vet turned entrepreneur to learn the secret sauce between pairing top-tier talent with brands and events.
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How BCL Entertainment Connects Brands, Agencies, and Top Talent
Bettie Levy leads the company behind collaborations such as Darius Rucker and Fanatics
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Celebrity Matchmaker
Bettie Levy connects the world’s biggest brands with the hottest celebrities
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Like Peanut Butter and… Ludacris? Meet the Former Sony Music Exec Who Matches Artists & Brands
Bettie Levy has built a thriving business by crafting "multi-dimensional" brand collaborations for artists like Darius Rucker and Trombone Shorty.
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The Year In Sponsorships & Branding: Opportunities In The New Real
“2021 was incredibly collaborative and innovative,” says Bettie Levy, founder of BCL Entertainment looking back at 2021’s Great Return in the live event and branding space.
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BCL Entertainment's Bettie Levy on the Lil Jif Project With Ludacris and Gunna
Also, Jason Derulo's TikTok and building authentic musician-brand relationships
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JC Chasez Talks Joining a Cat Boy Band for Meow Mix & Reveals Why He’s the Least Active in the *NSYNC Group Chat
"I was made to host The Tabby Five," Chasez jokes of the new Meow Mix ad launching its wet-food line.
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Folgers, Trombone Shorty Launch New Ad Campaign Featuring a Joan Jett Classic
The NOLA native on his "gumbo" approach to reworking "Bad Reputation" and why he'll always rep for his hometown.
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Darius Rucker Expands Fanatics Collaboration Into MLB & NCAA: ‘I Love It’
The singer also discussed his upcoming new album Carolyn's Boy, saying, "I'm ready for this record."
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Country music artist Darius Rucker's second collection of NFL-based clothing line a 'labor of love'
Darius Rucker's allegiance to the NFL goes back long before his acclaimed music career.
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Watch Ludacris rap for Jif with a mouthful of peanut butter
Hip-hop rapper returns with a new flow in latest installment of 'Jif’ing Good' campaign
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Noted Football Fan Darius Rucker Unveils New Apparel Collaboration with NFL
Rucker says it was a no-brainer to work on the clothing line, as a longtime Miami Dolphins fan - and someone who's amassed his fair share of merch